I don’t just market—I move metrics.
From strategy to execution, I help digital brands grow and scale smarter!
I don’t just market—I move metrics.
About Terry Lashawn
Digital Marketing Expert
I craft data-driven marketing strategies that elevate brand visibility, accelerate audience growth, and drive measurable ROI. With cross-industry experience in SaaS, eCommerce, and digital publishing, I deliver tailored solutions that align with business goals and convert insight into action.
Spot On Networks: Case Study in B2B Performance Marketing
Redesigned SEO and paid media strategy
Organic traffic +103%, CTR on email campaigns +2200%, Paid search ROI up 96%. Delivered exec-ready dashboards (GA4 + CRM integration).
📌 Blog & Full-Funnel SEO: Case Study in Organic Growth
Created and executed a content + SEO strategy
Built and implemented a full-funnel content strategy focused on personal finance and digital income topics.
- Optimized blog and landing pages for SEO (meta, headers, internal linking)
- Amplified reach through social distribution (Facebook, IG, Pinterest, YouTube)
- Tracked and segmented traffic via UTMs, GA, and source attribution
- Designed content-to-conversion funnels (TOF blog → MOF offers → BOF email/subscriptions)
📈 Results: 3.8K new users, 80% organic traffic, and 3.4K views on top-performing post in ~6 weeks.
End-to-End Digital Launch & Growth System for a Business Hub
Scaled user sign-ups +78% - built a 15+ person content team
As Digital Strategist, Web Designer, and Paid Media Manager, I:
- Built a conversion-optimized WordPress site with flows for buyers, sellers, and learners
- Launched and optimized Meta ad campaigns (+142% CTR after second round)
- Recruited and trained 15+ interns, delegating 80% of social operations within 6 weeks
- Developed reusable content systems (templates, calendars, hashtag strategy, playbooks)
- Implemented Mailchimp onboarding + drip campaigns (44% open rate, 19% CTR)
- Restructured homepage UX, reducing bounce rate by 33%
📈 Results: +78% user growth, +360% organic reach, and a self-sustaining in-house content team powering long-term scalability.
Amazon KDP: Case Study in Paid Ad Spend
Created and optimized 200+ products across niche audiences.
Scaled to $80K revenue from $10K ad spend. Focused on metadata optimization, seasonal targeting, and A/B ad testing.
Freelance Reviews
Designed branded assets and CTAs across Facebook, Instagram, LinkedIn, Twitter. Managed Hootsuite dashboards and increased cross-platform reach by 50%
.png/:/rs=w:370,cg:true,m)
.png/:/cr=t:0%25,l:0%25,w:100%25,h:100%25/rs=w:370,cg:true)
Scripted, edited, and delivered web and tradeshow videos to
Client Website Feature Videos
Promotional brand video created for a client’s website to boost engagement and highlight product value. Conceptualized, scripted, and edited to align with their visual identity and messaging goals your business here.
High-impact visual posts
Designed for social feeds, this video-post hybrid combines clean visuals with motion accents.
Perfect for boosting visibility without overwhelming the viewer.
💼 Let’s Work Together
I partner with digital brands, B2B teams, and mission-driven founders to move metrics—not just make noise. Whether you need a performance strategist or a creative execution arm, I bring both.
🔧 What I Offer
- Performance Marketing Strategy
Full-funnel campaign mapping, KPI planning, attribution modeling
- Paid Media Management
Google Ads, Meta, LinkedIn Campaigns, A/B Testing, Bid Optimization
- SEO & Organic Visibility
Technical audits, keyword targeting, content strategy, traffic growth
- CRM & Email Automation
HubSpot, Zoho, Mailchimp automation; segmentation, nurturing workflows
- Landing Pages & CRO
Copywriting, form testing, conversion heatmap analysis, UX updates
- Analytics & Reporting
GA4, BigQuery, SQL-based reporting; building dashboards that make sense
📩 Need Results Like These?
Let’s talk. Whether you’re looking for freelance support, fractional leadership, or just want to workshop your next campaign—reach out.