I don’t just market—I move metrics.

From strategy to execution, I help digital brands grow and scale smarter!

I don’t just market—I move metrics.

From strategy to execution, I help digital brands grow and scale smarter!

About Terry Lashawn

Digital Marketing Expert

I craft data-driven marketing strategies that elevate brand visibility, accelerate audience growth, and drive measurable ROI. With cross-industry experience in SaaS, eCommerce, and digital publishing, I deliver tailored solutions that align with business goals and convert insight into action.

The Resume

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Spot On Networks: Case Study in B2B Performance Marketing

Redesigned SEO and paid media strategy

Organic traffic +103%, CTR on email campaigns +2200%, Paid search ROI up 96%. Delivered exec-ready dashboards (GA4 + CRM integration).

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Amazon KDP: Case Study in Paid Ad Spend

Created and optimized 200+ products across niche audiences.

Scaled to $80K revenue from $10K ad spend. Focused on metadata optimization, seasonal targeting, and A/B ad testing.

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Designed branded assets and CTAs across Facebook, Instagram, LinkedIn, Twitter. Managed Hootsuite dashboards and increased cross-platform reach by 50%

Scripted, edited, and delivered web and tradeshow videos to

Client Website Feature Videos

Promotional brand video created for a client’s website to boost engagement and highlight product value. Conceptualized, scripted, and edited to align with their visual identity and messaging goals your business here.

High-impact visual posts

Designed for social feeds, this video-post hybrid combines clean visuals with motion accents.
Perfect for boosting visibility without overwhelming the viewer.

💼 Let’s Work Together

I partner with digital brands, B2B teams, and mission-driven founders to move metrics—not just make noise. Whether you need a performance strategist or a creative execution arm, I bring both.

🔧 What I Offer

Performance Marketing Strategy
Full-funnel campaign mapping, KPI planning, attribution modeling
Paid Media Management
Google Ads, Meta, LinkedIn Campaigns, A/B Testing, Bid Optimization
SEO & Organic Visibility
Technical audits, keyword targeting, content strategy, traffic growth
CRM & Email Automation
HubSpot, Zoho, Mailchimp automation; segmentation, nurturing workflows
Landing Pages & CRO
Copywriting, form testing, conversion heatmap analysis, UX updates
Analytics & Reporting
GA4, BigQuery, SQL-based reporting; building dashboards that make sense

📩 Need Results Like These?

Let’s talk. Whether you’re looking for freelance support, fractional leadership, or just want to workshop your next campaign—reach out.

From strategy to execution, I help digital brands grow and scale smarter!

From strategy to execution, I help digital brands grow and scale smarter!

About Terry Lashawn

Digital Marketing Expert

The Resume

Spot On Networks: Case Study in B2B Performance Marketing

Amazon KDP: Case Study in Paid Ad Spend

Freelance Reviews

Designed branded assets and CTAs across Facebook, Instagram, LinkedIn, Twitter. Managed Hootsuite dashboards and increased cross-platform reach by 50%

Scripted, edited, and delivered web and tradeshow videos to

Client Website Feature Videos

High-impact visual posts

💼 Let’s Work Together

I partner with digital brands, B2B teams, and mission-driven founders to move metrics—not just make noise. Whether you need a performance strategist or a creative execution arm, I bring both.

🔧 What I Offer

📩 Need Results Like These?